Currently: Founder and Creative Director at TOLD – Leading a Saudi creative consultancy in branding, helping organizations craft their success stories through brand strategies and innovative design solutions.

               Designed a brand celebrating the heritage of camels, highlighting their historical and cultural significance while reflecting Saudi Arabia’s modern aspirations and global ambitions.

            Created a leading brand in industrial transformation, blending technical and human elements to establish a compelling identity that attracts industries and investors.

              Developed a pioneering brand in the livestock and fisheries sector, emphasizing unity and innovation through dynamic policies and collaborations.

                Transformed Asir into a global destination for tourism, culture, and investment, showcasing its rich heritage and modernity through a sophisticated brand identity.

           Designed a logo that seamlessly integrates creative design and visual aesthetics, inspired by Riyadh’s architectural roots, merging tradition with modernity. The minimalist design and color palette reflect the understated elegance of Najdi homes, embodying Sisan’s unique blend of heritage and innovation.

           Established branding for diverse companies across various sectors, including Olya Hills, Al-Ramz, Sharaka, Lavern, Intaj, and North, demonstrating expertise in crafting distinctive and impactful brand identities.

Bachelor’s Degree in Mathematics, Al Qassim University