Vision
Leading a thriving and a sustainable entertainment sector that enriches the quality of life
Mission
Developing and enabling an attractive and vibrant entertainment sector that stimulates investments to achieve sustainable growth and provides a verity of high quality entertainment offerings
Objectives
Regulate and developthe entertainment sector, diversify entertainment options and support national economy
Our Values
- Strong Capabilities
. Cultivating the talents and skills of employees and foster a dynamic and appealing work environment that reflects commitment to excellence and efficiency in the organization and its processes.
- Growing Sector
. Fostering the development and expansion of companies and professionals in the entertainment sector through capacity building initiatives, as well as attracting local and foreign investments to facilitate the advancement of the entertainment sector.
- Rich Offerings
. Catering to the needs and preferences of all segments of the Kingdoms population and fulfilling their aspirations by providing a variety of entertainment activities that are high quality and adhere to the standards of the entertainment sector.
